Eest end is a Korean menswear brand which formed in May 2012.
While a six month old store opening may not warrant the title ‘newsworthy’, there is a sharp emerging trend of Korean fashion retailers and designers sprouting up in western society – causing quite a stir.
As the majority of people with any interest in world economics will know; Korea is a rapidly emerging country. The fashion industry there often takes heavy influence from the K-pop (Korean pop) scene and incorporates themes of current western trends. Korean style is becoming synonymous the world over with people looking for clothing chic in appearance but affordable in price. Retailers like Susiekim and Yesstyle are just two of the mainstream online companies pioneering the way for the Korean fashion market.
Eest end in particular offers every essential you need in order to build a capsule wardrobe, combining classic styles and cuts with a whole host of contemporary prints and patterns.
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